Driving meaningful growth through design that delivered a 44% revenue boost.
The existing referral module was limited to the web platform and difficult to find, hidden within profile settings or behind a hover action on the profile image. Its unclear referral stages made it hard for users to track progress, and without mobile-native sharing options, users had no simple way to share their referral codes.
To improve this, I conducted a competitor audit and mapped out a new user flow to simplify both the referral and sharing processes. I designed the go-to-market strategy by reviewing the existing app flow, crafted clear and engaging copy, and created the wireframes, prototypes, and final UI. After handing off the design to developers, I iterated based on feedback and technical feasibility to deliver a more intuitive and polished user experience.
After just one month of rolling out to existing app members, the referral program generated a 44% increase in revenue from the feature in the app alone.
I was the primary person in charge and oversaw the design for this entire project, from the initial brief to final handoff.
