About Nilo
On a mission to design a better Spaceship Earth.
Hi! I'm Niloufer, a Product Designer passionate about converting complex challenges into intuitive and impactful user experiences.
I’m an enthusiastic, adaptable collaborator who thrives in cross-functional teams and loves to explore new tools and methods (including AI) to create smarter, more effective, and impactful designs.
My Story
My path to design wasn’t traditional. With a background in Economics and Finance, I taught myself how to use the tools within the Adobe Suite as well as HTML and CSS, allowing me to combine creativity with strategic, systems-minded thinking. This blend helps me bridge business goals with user needs.
Areas of Expertise
UX & UI Design
User Research and Analysis / Wireframing and Prototyping / User Interface Design / User Experience Testing / Responsive Design Solutions
Branding
Logo Design / Brand Guidelines / Collateral Design / Rebranding Services
Mobile
iOS App Designs / Android App Designs / App Prototyping and Testing
Graphic Design
Logo Design / Print Design / Digital Design / Environment Design
How I Work
My design process is a structured, end-to-end journey focused on discovering user needs, designing the optimal experience, refining it with feedback, and delivering a polished result.
01
Research & Analyze
This process involves understanding the business goals and user needs through stakeholder interviews, user research, and competitive analysis.
02
Define
The research is synthesized into key insights, user personas, and a clearly defined problem statement. This aligns the team and sets the strategy.
03
Design Experience
The strategy is used to create tangible solutions, moving from wireframes, low-fidelity sketches and user flows to high-fidelity, interactive prototypes.
04
Refine with Feedback
Design assumptions are validated through usability testing, gathering real user feedback to find pain points and opportunities for improvement.
05
Deliver Project
Close collaboration with stakeholders is necessaary to deliver projects to ensure high-quality products, and continuation of product refinement based on post-launch data and user feedback.
Designing Success