The initiative for a last-mile food delivery app and website began without a clearly defined scope, so I took the lead in defining and refining the customer user flow to clarify the project’s direction. Through this process, I helped the team establish a strong UX foundation and align on the product’s goals and requirements for both customer-facing and merchant-facing experiences. In addition to the consumer app, the project included a B2B component that required a dedicated platform for merchants. I designed a separate onboarding flow that allowed restaurant partners to easily sign up, list their offerings, and manage incoming orders within a simple, intuitive interface. This dual-focus approach ensured a seamless experience for both end users and business partners. To shape the experience, I introduced user-centered design methods, including journey mapping to define user goals and behaviors. I created multiple low-fidelity wireframes to visualize how users (both customers and merchants) would interact with the app. These iterations helped refine layouts, reduce redundancies, and streamline the MVP for production readiness.