Jeremy’s Chicks is a delivery-only kitchen specializing in chicken rice and other Asian dishes sold through major food delivery platforms. What initially seemed like a straightforward website brief, showcasing the menu and linking customers to order, quickly revealed a deeper need for a cohesive brand narrative that could differentiate the business and build a real connection with its audience. To bring the brand to life online, the visual identity was expanded with new typography, an extended color palette, and additional brand elements that could also be applied across packaging. Energetic design accents were introduced to appeal to a younger demographic, while an “About Us” page was crafted to add authenticity by sharing the family story and origins of the recipe.